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Viral Marketing

admin — Sat, 14 Jan 2012 10:24:03 +0000

Viral Marketing –

How word-of-mouse spreads your ideas for free

Imagine you’re the head of marketing at a theme park, and you’re charged with
announcing a major new attraction. What would you do?

Well, the old rules of marketing suggest that you pull out your wallet. You’d probably spend
millions to buy your way into people’s minds, interrupting them with TV spots, billboards
by the side of the highway, and other “creative” Madison Avenue advertising techniques.
You’d also hire a big PR agency, who would beg the media to write about your attraction.
The traditional PR approach requires a self-congratulatory press release replete with company
muckety-mucks claiming that the new attraction will bring about world peace by bringing
families closer together.

That’s not what Cindy Gordon, vice president of new media and marketing partnerships at
Universal Orlando Resort, did when she launched The Wizarding World of Harry Potter.
Other large entertainment companies would have spent millions of dollars to interrupt
everyone in the country with old-rules approaches: Super Bowl TV ads, blimps, direct mail,
and magazine ads. Instead, Gordon told just seven people about the new attraction.

And those seven people told tens of thousands.

Then mainstream media listened to those tens of thousands and wrote about the news in
their newspaper and magazine articles, in TV and radio reports, and in blog posts. Gordon
estimates that 350 million people around the world heard the news that Universal Orlando
Resort was creating The Wizarding World of Harry Potter theme park.

ALL BY TELLING JUST SEVEN PEOPLE.

This is just a taste of the entire ebook. If you would like to download a FREE copy of the entire ebook The New Rules of Viral Marketing – How word-of-mouse spreads your ideas for free provide a valid email and download

Why Are Companies Directing People to Facebook 2

admin — Tue, 03 Jan 2012 09:00:35 +0000

Finally, make sure you update your fan page frequently. Everyone does that, right? Finding news ways to present the same information is a great way to expand the audience you’re reaching out to. It’s little things like this that make one campaign a roaring success while other businesses fail at this. Make your Facebook marketing efforts pay off big time by devoting your time and energy towards the task of making your fan page stand out. These fan pages can help save you from leaving money on the table if you use them correctly. Go ahead and start applying the above tips, and soon you’ll realize the real potential of Facebook and what it can do for your business. This article is just the fundamental foundation of what is out there to learn.If you are operating from a solid base of information that is accurate, then you will be more pleased with your results. A lot of people see the mountains of info on the web and they get intimidated in a short time.

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Why Are Companies Directing People to Facebook

admin — Tue, 03 Jan 2012 08:20:01 +0000

Facebook is turning out to be a great resource for companies that are trying to get more exposure on the social web. The speed at which the internet has grown can be attributed to the rate at which social sites like Facebook and Twitter have grown. The reason why Facebook is working out so well for companies in developing their business and getting targeting marketing is because it’s made of people, and people drive companies. In the following article we shall be discussing three effective tips on how your business can use Facebook for its own advantage. These few things to consider will make a difference in your information as they relate to WordPress Backup. There is a tremendous amount you truly should take the time to find out about. We believe you will find them to be very helpful in a lot of ways. Gaining a high altitude overview will be of immense value to you. The rest of the document will provide you with a few more essential factors to bear in mind.

First, make sure visitors aren’t landing on your wall page on Facebook. You need a dedicated landing page that is customized for your business and this is the page you want to send your traffic to. Once you’ve created this page it becomes your default landing area.

This is something you can easily change by going into your settings and directing the tab to the landing page you want instead. Like most pages, you can follow the same principles to customize this one. Your landing page needs to let visitors know what’s in it for them if they follow you and the layout and design needs to be user friendly and comfortable. Inform visitors that you want them to “like” your page. Facebook has it’s own set of tools such as social ads that you can utilize to find your target audience before taking the plunge. You don’t need to aim into the dark with tools that allow you to search for people by age, gender and interests among other things. Gaining exposure for your business is what makes Facebook a great haven for online marketers. You can use the tools provided by Facebook to find out the demographics and target your prospects effectively. Do you have any ideas at this point? SEO Experts Academy is an area that offers a tremendous amount for those who are interested or need to learn. You can find there’s much in common with topical areas closely resembling this one. At times it can be tough to get a clear picture until you discover more. If you are uncertain about what is required for you, then just take a better look at your specific situation.

The concluding talk will solidify what we have revealed to you up to this point.

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