Marketing, Advertising & More

Many people confuse marketing with advertising or vice versa. Yes both are important but are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. It is important to get the word out regarding your company and it can be done through a variety of ways.

Marketing

Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Marketing is a process that takes time and can involve hours of research for a marketing plan (market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, community involvement etc…) to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Advertising

Advertising is a single component of the marketing process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. Let Fastnickel help with your designs for these areas of need.

Public Relations (PR)

Public Relations is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.

Let Fastnickel put a Press Release together for your event that will help bring you exposure through search engines and through PR outlets like PR Newswire, News Wire Today, and other PR outlets.

Mobile Devices & QR Codes

With so many people having a Smart Phone to access information why not stay ahead of your competitors. When you have ads in your local paper or in a trade magazines, why not also have a QR Code along side it so that tech savvy individual that wants information “now” can bring up your website or go to a detailed page on the web that gives more information on the subject or product. What are QR Codes? QR Codes are a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed. Let Fastnickel implement a QR Code into your print materials to allow your clients easy access to online information through their smart phone.